SMITH & WESSON

M&P GUN DISPLAYS

INDEPENDENT GUN DEALERS AND BIG BOX STORES

To grab attention at retail and take market share away from their competition, we created a display that encourages
hands-on interaction.  

The display evolved over many years, adopting different design styles as well angles of product presentation.

Gaining space on top of the gun counter is no easy task.  We overcame that by knowing how to design for the
environment and conducting countless store visits.