PHARMACY REDESIGNS, TRANSFORMATIONS
When Ritzman Pharmacies launched their new brand ID, and recommitted to its focus on customer care and of the
pharmacy as an integral part of a patient’s health, they turned to PFI to create a compelling in-store experience
for their stores.
With “Vintage Apothecary” as the overarching design style, PFI’s creative team designed a welcoming environment that
encourages exploration and increases dwell time while also enhancing key product areas.
After designing, building, and installing this retail store redesign for the flagship store, we adapted the elements
to fit a wide range of their other stores, from ones much smaller to their “Pharmacy of the Future.”