PFI Displays Celebrates its 40th Anniversary!
PFI Displays is celebrating its 40th year in business this year. “We’re proud of our history and excited for our future,” said Anthony Tricomi, CEO.
PFI Displays is a third-generation family owned and operated business, founded in Medina in 1970, now with facilities in Rittman and Orrville. The company designs and builds trade show exhibits, retail displays, corporate interiors, and more.
The challenging economy has affected marketers across the many industries that PFI serves. However, the need to create memorable brand experiences remains pivotal to driving sales and market share. “Our clients rely on PFI’s innovative designs, intelligent strategies and flawless execution,” added Mr. Tricomi.
PFI established a niche in this challenging economy by helping new and existing clients reduce expenses on the trade show floor while continuing to drive qualified leads to the client’s booth space. Some exciting new technologies for the exhibit industry include management and measurement software, like PFI’s “ExhibitAssist,” as well as new ways to reach target audience members utilizing Bluetooth Technology over cell phones.
In the retail marketing world, Vincent Tricomi, VP of Business Development, said, “Our clients’ brands are facing numerous challenges with their retail marketing efforts. Consumers are more careful than ever with every dollar they spend. Our job is to help brands engage, educate, and motivate consumers to purchase.” One recent study published by industry magazine Brandweek found that consumers make over 60% of their purchase decisions once they’re in the store, further demonstrating the power of an effective retail marketing campaign.
In upcoming years, look for PFI Displays to continue to build its international client portfolio.