Housewares Custom Double Deck Exhibit

Do It Right... They Will Come!

  • Home and Housewares Exhibit
  • Housewares Exhibit Reception Area Photo
  • IHA Home and Housewares Show Exhibit
  • Housewares Hoover Exhibit Photo
  • Light Weight Exhibit Wall for Dirt Devil
  • Custom Booth Reception Area
  • IHA Home and Housewares Show Exhibit
  • Large Format Seamless Exhibit Graphics
  • Larger Than Life Exhibit Graphics

At the International Home and Housewares Show in Chicago, TTI Floor Care relied on PFI Displays to help the brand make a huge impact. Our custom designed exhibit solution incorporated towering double deck structures wrapped in compelling, high resolution graphics to maximize the brand's presence on the trade show floor. To create intrigue, interest, and spark the imagination, the exterior of the booth space is closed off with light weight fabric wall panels carrying dynamic brand and product messages.

Trade show attendees see hundreds of booths and hold countless conversations on the show floor. So, to gain prominent mind share, we crafted an experience around a larger than life replica of Hoover's new wind tunnel technology. Wrapping one of the double decks with this imagery reinforced the importance and uniqueness of this revolutionary new product. Then, when attendees entered the booth space, they could enter the wind tunnel, witness the special scrubbing bushes, and truly experience the product in a memorable way.

On the Dirt Devil side of the booth, the emphasis was more on the wide range of products the company provides, and presenting them in a modern manner that would appeal to their younger, fashion-forward target demographic. The second level of Dirt Devil's double deck exhibit included a lounge, blogging zone, and a DJ, to further amp up the unique vibe of the booth space.

All in all, this exciting, unique, custom trade show exhibit was a tremendous success at IHA, the International Housewares Association Show.

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